Template-based WhatsApp campaigns
WhatsApp Broadcast & Campaign Manager
Create campaigns for opted-in customer groups, map approved template variables, save drafts, schedule delivery, execute messages and review Sent, Delivered, Read and Failed status logs from BotLinkd.
Delivery, read rate, clicks and conversions are not guaranteed. BotLinkd reports available platform events and campaign records.
A controlled campaign workflow
Build campaigns around groups, approved templates and clear status logs
BotLinkd’s Campaign Manager converts an approved WhatsApp template into an operational campaign. The sender selects a connected platform, audience group and template, maps the approved variables, reviews the message and chooses whether to save, schedule or send.
After execution, the campaign record provides aggregate totals and recipient-level message statuses returned by WhatsApp. This helps teams distinguish messages that were sent, delivered, read or failed without inventing performance percentages.
Audience group selection
Choose the BotLinkd customer group intended for the campaign instead of indiscriminately messaging every stored contact.
Variable-level message review
Map template values and verify the rendered body, customer-facing content and approved buttons before sending.
Persistent campaign records
Keep the campaign name, group, message type, template, schedule, status and execution logs together.
Confirmed BotLinkd functionality
Campaign features available in the BotLinkd workflow
Each capability below reflects the actual campaign creation, dashboard and log interfaces—not projected conversion or engagement claims.
Structured campaign creation
Name the campaign, select the connected WhatsApp platform, choose a customer group and use an approved template.
Template variable mapping
Map approved template placeholders such as {{1}}, {{2}} and {{3}} to the values required for the campaign message.
Supported template buttons
Preview and send the buttons already approved with the selected template, including supported reply or call-to-action components.
Save campaigns as drafts
Prepare a campaign without sending it immediately so the audience, template and variable values can be reviewed first.
Schedule future sending
Set a supported campaign schedule instead of sending immediately, subject to account, template and platform availability.
Execute campaigns from BotLinkd
Send the configured template campaign to the selected opted-in customer group from the connected WhatsApp account.
Campaign lifecycle dashboard
Review Total, Draft, Scheduled and Executed campaign counts and search the campaign list from one dashboard.
Recipient-level status logs
Review available Sent, Delivered, Read and Failed status events, including per-phone reporting where WhatsApp returns them.
Template campaign builder
Map approved template fields before campaign execution
The campaign form keeps the audience, approved template, body variables and buttons visible in one workflow so the sender can review what recipients will receive.
- Campaign name and connected WhatsApp platform
- Customer group and message type
- Approved template selection
- Body-variable values and message preview
- Supported approved template buttons
Campaign lifecycle
From opted-in group to delivery-status review
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01
Prepare an opted-in group
Select or organise the customer group that has valid permission for the intended WhatsApp message.
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02
Choose an approved template
Select the relevant Marketing, Utility or Authentication template for the campaign purpose.
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03
Map variables and review buttons
Enter the approved variable values and verify the rendered body and template button components.
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04
Draft, schedule or send
Save the configuration for later review, schedule it for a future time or execute it when ready.
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05
Review message-status logs
Open the campaign record to inspect totals and available Sent, Delivered, Read and Failed events.
Campaign and recipient logs
Review the message events WhatsApp makes available
Open an executed campaign to see its total recipient count and status summaries. The log can also show the phone number and available Sent, Delivered or Read state for each recipient, plus failed-message records.
A zero Delivered or Read count does not automatically mean the campaign system failed. Later statuses depend on recipient availability, network conditions, platform processing, read-receipt availability and other WhatsApp delivery conditions.
Sent
The message request was accepted for processing and a sent status event was received.
Delivered
WhatsApp reported that the message reached the recipient’s device or returned a later read event that implies delivery.
Read
WhatsApp returned an available read-status event for the recipient. Read reporting is not guaranteed for every message.
Failed
The platform returned a failure event. The campaign log can help identify which recipient message did not complete.
Confirmed BotLinkd campaign-log example. These figures demonstrate the reporting interface and are not a guaranteed future delivery or read-rate promise.
Campaign applications
Use the correct approved template for each business purpose
Audience permission, template category and message purpose should be decided before a campaign is created.
Order and delivery updates
Send approved Utility templates for payment confirmation, shipment, delivery or other transaction-related updates.
Promotions and offers
Use approved Marketing templates for opted-in audiences, with supported media, variables and call-to-action buttons.
Appointment reminders
Schedule approved reminders, confirmations or rescheduling prompts for relevant customer groups.
Service notifications
Send planned account, billing, renewal or operational notices using the correct approved template category.
Segmented group communication
Select an appropriate customer group instead of sending the same campaign to every stored contact.
Commerce follow-ups
Connect supported store workflows and customer groups to approved campaign or notification templates.
Responsible WhatsApp campaigns
Group selection does not replace recipient opt-in
A contact being stored in BotLinkd or assigned to a group does not by itself create permission to send a WhatsApp campaign. The business must maintain valid opt-in for the message purpose, use the correct approved template and honour opt-out requests.
Campaign-specific questions
WhatsApp Campaign Manager FAQs
Answers focused on BotLinkd’s campaign form, audience groups, templates, scheduling and message-status logs.
How do I create a WhatsApp campaign in BotLinkd?
Open Campaigns, select New Campaign, enter a campaign name, choose the connected WhatsApp platform, select an opted-in customer group, choose the message type and approved template, map the template values, review the message preview and then save as draft, schedule or send.
Can I save a campaign without sending it?
Yes. BotLinkd provides a Save As Draft option. Drafts let an authorised user review the group, selected template, variables and message preview before execution.
Can I schedule a WhatsApp campaign?
Yes. BotLinkd provides a Set Schedule option for supported campaigns. The final execution depends on the configured schedule, active account, approved template, connected platform and applicable WhatsApp limits.
How is the campaign audience selected?
The campaign creator selects a customer group configured in BotLinkd. The business must ensure that every intended recipient has valid WhatsApp opt-in for the message purpose and that opt-out requests have been honoured.
Can I use template variables and buttons?
Yes. The campaign workflow supports values for approved template variables such as {{1}}, {{2}} and {{3}}. Supported buttons associated with the selected approved template are shown in the campaign preview and sent as part of that template.
Which campaign and message statuses can BotLinkd show?
The campaign dashboard can show lifecycle counts such as Total, Draft, Scheduled and Executed. Campaign logs can show available recipient-message events including Sent, Delivered, Read and Failed, with per-phone status reporting where WhatsApp returns the event.
Why can Delivered or Read remain at zero after a campaign is sent?
A sent event does not guarantee immediate delivery or a read event. Network conditions, invalid or unavailable recipients, message expiration, platform processing, user settings and other delivery conditions can affect later statuses. In some cases, a read event can imply delivery even when a separate delivered webhook was not received.
Does BotLinkd guarantee delivery, read rate or campaign conversion?
No. BotLinkd reports the status events available from WhatsApp but cannot guarantee delivery, reading, clicks, replies, revenue or conversion. Results depend on audience permission, contact quality, template content, timing, recipient behaviour and platform conditions.
Can I send a campaign without an approved WhatsApp template?
Business-initiated campaign messages generally use an approved WhatsApp template. The template must match the message purpose and current WhatsApp category and policy requirements. Meta controls approval, rejection and categorisation.
Are WhatsApp messaging charges separate from the BotLinkd subscription?
They may be. BotLinkd plan charges and Meta or WhatsApp messaging charges are separate unless a written plan or quotation explicitly states otherwise. Review the current pricing page and applicable Meta rate information before sending.
Plan the audience and template first
Create structured WhatsApp campaigns with BotLinkd
Start a BotLinkd account or ask the team about customer groups, approved templates, scheduling, campaign logs and the right plan for your messaging workflow.