Delivered messages
Meta charges applicable template messages when they are delivered, rather than merely submitted for sending.
WhatsApp Business Platform pricing
Meta WhatsApp Template Message Rates and Cost Calculator
Estimate Meta list-rate charges for delivered marketing, utility and authentication template messages. Select the recipient market, choose a category and enter your expected message volume.
- USD list-rate reference
- Zero BotLinkd markup
- Reviewed 3 July 2026
Reference calculator
Estimate Meta template message charges
The estimate uses the USD list rate associated with the recipient market. It does not add BotLinkd subscription fees, taxes or foreign-exchange conversion.
Pricing follows the recipient’s market, not your company location.
Enter delivered messages, because Meta pricing is delivery-based.
Reference rate
$0.01150 USD per delivered messageEstimated Meta charge
$11.50 1,000 authentication messages to PakistanThis is a planning estimate based on published list rates. Actual billing can be lower when an eligible utility or authentication volume tier or free messaging window applies.
Pricing fundamentals
Four facts that determine your WhatsApp messaging cost
Use these rules when forecasting spend or reconciling a Meta invoice. The calculator is only one part of the pricing model.
Recipient market
The customer’s market determines the relevant rate card, even when your business operates from another country.
Message category
Marketing, utility and authentication templates have different prices. Meta controls template categorisation.
Free windows and tiers
Open service windows, eligible free-entry-point windows and utility or authentication volume tiers can reduce cost.
Message categories
What each WhatsApp template category is designed for
Marketing
Promotions, offers, product announcements, re-engagement and other messages intended to drive awareness or action.
Generally charged when deliveredUtility
Transaction-related updates such as order confirmations, delivery notices, payment information and appointment reminders.
Can be free inside an open service windowAuthentication
One-time passwords, account verification and supported identity or access-security workflows.
Charged at the applicable authentication rateAuthentication international
A separate rate that can apply to eligible authentication traffic when the business and recipient are in different markets.
Available only for specified markets and conditionsCrawlable rate reference
July 2026 USD list-rate table
These are base USD list rates per delivered template message. Regional rows apply when Meta groups a market under that rate card. Actual charges can differ for eligible volume tiers and free windows.
View the complete rate-card reference
| Market or rate region | Marketing | Utility | Authentication | Auth international |
|---|---|---|---|---|
| Argentina | $0.07107 | $0.02990 | $0.02990 | — |
| Brazil | $0.07188 | $0.00782 | $0.00782 | — |
| Chile | $0.10224 | $0.02300 | $0.02300 | — |
| Colombia | $0.01438 | $0.00092 | $0.00092 | — |
| Egypt | $0.07406 | $0.00414 | $0.00414 | $0.07480 |
| France | $0.09879 | $0.03450 | $0.03450 | — |
| Germany | $0.15698 | $0.06325 | $0.06325 | — |
| Hong Kong | $0.08418 | $0.02990 | $0.02990 | — |
| Hungary | $0.09890 | $0.04025 | $0.04025 | — |
| India | $0.01357 | $0.00161 | $0.00161 | $0.03500 |
| Indonesia | $0.04727 | $0.02875 | $0.02875 | $0.15640 |
| Israel | $0.04060 | $0.00610 | $0.00610 | — |
| Italy | $0.09143 | $0.03450 | $0.03450 | — |
| Malaysia | $0.09890 | $0.01610 | $0.01610 | $0.04810 |
| Mexico | $0.03508 | $0.00978 | $0.00978 | — |
| Netherlands | $0.18366 | $0.05750 | $0.05750 | — |
| Nigeria | $0.05934 | $0.00771 | $0.00771 | $0.08630 |
| Pakistan | $0.05440 | $0.01150 | $0.01150 | $0.08630 |
| Peru | $0.08085 | $0.02300 | $0.02300 | — |
| Poland | $0.04209 | $0.01403 | $0.01403 | — |
| Qatar | $0.03922 | $0.01380 | $0.01380 | — |
| Romania | $0.09890 | $0.03335 | $0.03335 | — |
| Russia | $0.09223 | $0.04600 | $0.04600 | — |
| Saudi Arabia | $0.05762 | $0.01231 | $0.01231 | $0.06880 |
| Singapore | $0.08418 | $0.01840 | $0.01840 | — |
| South Africa | $0.04359 | $0.00874 | $0.00874 | $0.02300 |
| Spain | $0.08131 | $0.02300 | $0.02300 | — |
| Turkey | $0.01254 | $0.00104 | $0.00104 | — |
| United Arab Emirates | $0.05739 | $0.01806 | $0.01806 | $0.05870 |
| United Kingdom | $0.07303 | $0.02530 | $0.02530 | — |
| North America | $0.02875 | $0.00391 | $0.00391 | — |
| Rest of Africa | $0.02588 | $0.00460 | $0.00460 | — |
| Rest of Asia Pacific | $0.08418 | $0.01300 | $0.01300 | — |
| Rest of Central & Eastern Europe | $0.09890 | $0.02438 | $0.02438 | — |
| Rest of Latin America | $0.08510 | $0.01300 | $0.01300 | — |
| Rest of Middle East | $0.03922 | $0.01047 | $0.01047 | — |
| Rest of Western Europe | $0.06808 | $0.01967 | $0.01967 | — |
| Other markets | $0.06946 | $0.00886 | $0.00886 | — |
Rates can change. Use Meta’s official rate cards and your WABA billing records as the final source before approving a campaign budget.
Cost control
Use customer-initiated conversations efficiently
When a customer messages your business, WhatsApp opens a 24-hour customer service window. Free-form replies are allowed during that window, and eligible utility templates can be delivered without a template-message charge under the current pricing model.
Marketing and authentication templates follow their own pricing rules. Businesses remain responsible for valid opt-in, approved templates, content quality and compliance with applicable WhatsApp policies.
24-hour windowEach new customer message can reopen the customer service window.
Free-form repliesTeams and automations can respond while the service window is open.
Free entry pointEligible Click-to-WhatsApp and Facebook Page entry points can create a separate free window.
Frequently asked questions
WhatsApp template message pricing FAQs
How does Meta calculate WhatsApp template message charges?
Meta charges on a per-delivered-message basis. The applicable list rate depends on the recipient market and the message category: marketing, utility or authentication. Authentication-international pricing can apply to eligible cross-border authentication traffic in specific markets.
Which country determines the WhatsApp message rate?
The recipient market determines the market rate. A business located in one country can therefore pay a different rate when messaging a customer whose WhatsApp number belongs to another market.
Are utility template messages always charged?
No. Under the current Meta pricing model, utility template messages sent during an open 24-hour customer service window can be free. Utility messages delivered outside that window can be charged at the applicable utility rate, subject to Meta pricing rules and any eligible volume tier.
Are marketing template messages free during the customer service window?
Marketing template messages are generally charged when delivered, including during an open customer service window. A separate free-entry-point window can apply after an eligible customer interaction from a Click-to-WhatsApp ad or Facebook Page call-to-action, subject to Meta conditions.
What is an authentication-international rate?
Authentication-international pricing can apply when an authentication template is delivered to a user in an eligible market and the business is based outside that market. Eligibility and timing depend on Meta rules for the business and recipient countries.
Does BotLinkd add a markup to Meta message rates?
No. BotLinkd adds zero markup to the Meta message rate. BotLinkd subscription charges cover the platform capabilities included in the selected plan, while applicable Meta messaging charges are handled separately through the connected WhatsApp Business Account billing setup.
Why can my final Meta invoice differ from this calculator?
This calculator uses published USD list rates. Your actual charge can differ because of utility or authentication volume tiers, free customer-service or entry-point windows, WABA billing currency, taxes, exchange rates, message delivery outcomes, policy changes or account-specific billing treatment.
Does Meta charge for a template message that is not delivered?
Meta pricing is based on delivered messages. A message that is not delivered should not be charged as a delivered template message, although you should use your Meta billing records and message-status logs as the final source for reconciliation.
Plan beyond message cost
Run compliant WhatsApp messaging from one BotLinkd workspace
Connect the official WhatsApp Business Platform Cloud API, manage approved templates, automate conversations, schedule campaigns and review delivery reporting.